Working with Builders & Developers

Put Our 20+ Years of Marketing to Work for Your Home Building Projects

What really sets us apart is our innovative marketing. When you work with Vanessa Lloyd you also have the power of a full marketing agency, ILM Marketing, working to promote your homes and/or developments. From printed promotional material and website development to paid digital and social media marketing, we’ll help you greatly reduce your marketing costs, save you time, and make your homes and projects shine.

Our marketing programs are second to none in the community and we’ll show you exactly what you’ll get. When interviewing other real estate companies, ask them for a detailed breakdown of the marketing efforts they are going to deliver and a schedule of when you can expect each piece completed. Then compare their plans to ours.

Vanessa Lloyd - Real estate agent serving Wilmington and area beaches

Let’s Talk!

Call us today at (910) 408-7224

Working with Builders and Developers// What We Do

Services may vary based upon the needs of the Builder/Developer and the value of a property. Contact us today and we can work on a custom plan for marketing your properties.


We will work with you to price your homes strategically so you’re competitive in the current market.


Take marketing your properties to the next level. Reach prospective buyers where they’re looking…online, on their smartphones, as they go about their day. Let us craft an effective message and get it in front of the right people, leaving you with one less task on an overfull plate, and a faster, less costly route to sold homes.

Aerial of Downtown



We work with some of the best real estate photographers and videographers in the community and we’ll deliver excellent photos of your homes across a wide selection of online platforms where buyers are looking for information. These include the local and global MLS systems and Social Media such as Facebook and Instagram.


We’ll place “for sale” signage, complete with property fliers easily accessible to drive-by prospects (when allowed).

Our team will also create an open house schedule to showcase your properties to other agents and prospective buyers, and market those open houses. We will reach out to potential buyers in our extensive database who are looking to purchase properties in your area in the price range of your homes.


Put the power of over hundreds of local agents to work! We will promote your building projects through internal communications and help keep the local team up-to-date on any new projects and/or promotions you’d like to highlight.

We also promote your homes to agents outside of our agency through social media marketing campaigns designed around targeting agents in Southeastern North Carolina.

Carolina Beach

Vanessa Lloyd - Real estate agent serving Wilmington and area beaches


We will keep you informed on the progress throughout the sales process, let you know how things are going, and relay comments from house hunters and agents who have toured your homes.

You will also have direct access to Nat and his team at ILM Marketing for assistance with marketing materials related to any properties listed with Vanessa.

Let’s Get Specific  // What We Do

Services may vary based upon the needs of the Builder/Developer and the value of a property. Contact us today and we can work on a custom plan for marketing your properties.

  • Recommend Listing Price Supported By Recent Comparable Home Sales in Local Area

  • Professional Photography

  • Measurements By Licensed Agent/Appraiser

  • Paperwork Assistance and Instruction

  • Contract Negotiations

  • Coordination with 3rd Parties (i.e. inspectors, surveyors, etc)

  • Listing Published in Multiple Listing Service

  • Listing Syndication to 350 Prominent National Real Estate Websites (e.g. Zillow,, Trulia,

  • On Site Flyers When Permitted

  • On Site Signage and Directional Signage When Allowed
  • Professional Website Created for the Development and/or Individual Properties as Needed

  • Development and/or Properties Featured on

  • Development and/or Properties Featured on Homepage

  • Properties Listed on Local Craigslist

  • Facebook Page Created for Developments

  • Facebook posts on’s Facebook account

  • Google Adwords Campaign for Development and/or Individual Properties (when available).

  • Google Adwords Remarketing for Visitors to over past 365 Days

  • Twitter Post Announcement for Development and Listings

  • Facebook/Instagram Ads Targeting Likely to Move in Greater Wilmington

  • Facebook/Instagram Remarketing for Site Visitors for Past 180 Days

  • Facebook/Instagram Ad Targeting People in Local Zip Code – New Listing Announcement

  • Facebook/Instagram Targeting Local Real Estate Professionals – New Listing Announcement

  • Facebook/Instagram Ad on Listing Engine Facebook Page

  • Twitter Ads Campaign – Local Agents & Interest in Real Estate – Development & Listing Announcements

  • Facebook Ads Announcing Any Open Houses

  • Google Adwords Search Marketing Campaign Unique to Development and/or Properties (when available)

  • Bing Ads Search Marketing Campaign Unique to Properties/Development

  • Email to Active, Relevant Leads in Our Database

  • Featured Listing in Email Newsletter Drip Campaigns

  • Public Open Houses (frequency TBD)

  • Print Brochure, Flyer, and Sales Sheet Development

  • Internal Communications to over 300 Local KW Agents
  • Follow up with those who have toured properties or expressed interest

  • All property and development websites we build to be optimized for lead conversion

Contact us (910) 408-7224 to discuss how we can work to help promote your home building projects.